ABOUT ME

I'm a Social Impact Strategist who has spent a decade at the intersection of dignity, data, and design. My work lives where systems thinking meets human-centered practice — from building developer ecosystems at Google Play to designing brand strategy for nonprofits doing the hardest work in their communities.

My approach is rooted in public health: I'm trained to look upstream, ask who's missing from the room, and design for the people most systems leave out. That lens shapes everything I do, whether I'm managing a $3M portfolio, facilitating a workshop, or building tools through The Empathy Lab.

Outside of work, I'm a Studio Ghibli enthusiast, a narrative game devotee, and a mom to a wonderful kid named Yosh. I also grow Mimo's Coffee — a community-rooted business honoring my mother's Ethiopian coffee legacy and my belief that storytelling lives in the rituals we share.

A woman with curly hair sitting at an outdoor café table with a drink in a plastic cup with a straw, wearing a black t-shirt that says 'Phenomenally Black'.

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