I am a mission-driven & cultural strategist who blends empathy with systems thinking to drive real-world change. I am an award-winning, entrepreneurial, and strategic thinker passionate about making waves in social impact, tech for good, gaming, and the nonprofit sector. I am a visionary professional with experience managing, leading, and spearheading initiatives that transform communities through the intersection of dignity, data, and design.

Outside of work, I love indulging in all types of anime, narrative-driven video games, and music. I’d pick a full Studio Ghibli binge watch or a game like Ori and the Blind Forest over any prestige drama any day. Quotes like “The best blaze burns brightest when circumstances are at their worst” from Howl’s Moving Castle really resonate with me, along with books like Big Magic and Orbiting the Giant Hairball that celebrate vulnerability, creativity, and radical authenticity.

I'm proud to honor my roots by growing Mimo’s Coffee. This community-rooted, culture-rich business is built on my mother’s Ethiopian coffee legacy. It serves as a beautiful reminder to me that storytelling isn't confined to presentations; it lives in flavor, history, and the rituals we share.

My biggest accomplishment is being a mom to a wonderful boy, Yosh