The Change Architect!
I’m passionate about collaborating with diverse clients to craft meaningful strategies that celebrate our community’s distinctive challenges and opportunities.
Black Girls in Tech Reimagined!
Black Girls Code Reimagined: A Fresh New Look
My role as a Social Impact Brand Strategist with Black Girls Code and Pastilla recently earned a Silver award at the 2025 Anthem Awards for a transformative rebranding project. This effort was recognized in the Diversity, Equity, Inclusion, and Belonging category, and it was also a finalist for the Anthem Community Voice Award.
I utilized tools like Empathy Mapping to gain a deeper understanding of the organization's audience, which helped me craft a strategic direction that emphasizes what it means to be Black girls in STEM. This focus aligns with the organization’s mission and is a crucial step toward achieving greater equity and inclusion in the tech industry.
Insights from YouScience indicated that Black girls often have a higher aptitude for STEM fields than for pursuing careers in these areas. We prioritized listening to their voices to ensure their perspectives contribute to closing these exposure gaps.
The outcome? A bold and refreshed identity, along with a brand strategy that inspires confidence in their community, partners, and supporters. This approach encourages them to bridge the gap by turning curiosity into action and building a transformational future through innovation!
MORE OF MY WORK!
Here are a few additional examples of my work with clients where I consistently prioritize centering our audience and community throughout the services they provide. The primary goal is always to approach each project with a people-first mentality, genuinely embracing human-centered design principles in my methodology. This approach ensures that the services, products, or designs we develop are both inclusive and innovative, effectively meeting the diverse needs and experiences of the communities we serve
